About Artelia
Artelia is a premium supplier of interior and exterior surface materials, built on a legacy of craftsmanship and entrepreneurial vision. Based in Jabalpur, Madhya Pradesh, Artelia stands as a benchmark for quality, curation, and consistency in India's decorative materials space.
What began as a small shop in 1994 has now transformed into a growing force trusted by architects, designers, and retailers alike.
A Legacy of Craftsmanship
The Foundation
Established as Aluminium Center, supplying aluminium panels and girders.
Evolution Begins
Transformed into Veneer Shopee, focusing on plywood and decorative surfaces.
The New Chapter
Emerged as Artelia by Aluminium Center, offering an expanded catalog of curated materials.
A Family of Makers
The story of Artelia is deeply rooted in the Jangid Brahman (Khati) lineage - a community of traditional woodworkers from Rajasthan. The founder's grandfather migrated to Madhya Pradesh amidst drought and economic hardship, beginning as a carpenter before becoming a well-known contractor.
This foundation of skill, humility, and resilience gave rise to a new generation of entrepreneurs. Recognizing the potential in distribution, the founder transitioned from craftsmanship to commerce - first as a retailer, then as a certified distributor for brands like Archidply, and now as a visionary entering manufacturing.
From Storefront to Statewide Presence
Today, Artelia serves a large network of stores and professionals across Madhya Pradesh. With a reputation built on trust, the brand has become synonymous with quality and service - a preferred partner for top builders, contractors, and design studios.
In recent years, the family has also launched SRB, a white-labeled plywood brand that hints at Artelia's ambitions in own-brand manufacturing.
Vision for the Future
Artelia's next chapter is already in motion. From expanding its catalog of sustainable, high-end materials to investing in in-house production and design labs.
To elevate the experience of designing and building by offering materials that combine beauty, durability, and authenticity.
Integrity in Business
Building trust through transparent practices and honest relationships with our partners and customers.
Commitment to Quality
Curating only the finest materials that meet our exacting standards for durability and design.
Respect for Craft
Honoring our heritage while embracing innovation in material science and design.
Continuous Evolution
Constantly adapting and growing to meet the changing needs of our industry.
